Upcycling represents an innovative approach to reprocessing by-products or materials that are typically discarded. It involves transforming these materials into something of higher value, with enhanced qualities such as artistic or environmental benefits. The concept is distinguished from downcycling, which often reduces the quality of the original material. Upcycling and downcycling were terms first introduced in the mid-1990s, reflecting a growing conscientiousness about material usage and waste. In contrast to downcycling, which might result in the destruction of materials to create lower-quality products, upcycling seeks to add value to the old products, assigning them a new purpose with greater utility. This idea was recognized in the early discourse surrounding European waste management, citing concerns about simply destroying and downgrading materials instead of finding innovative ways to repurpose them. The term "upcycling" became more widely used following the publication of a book on the subject by Gunter Pauli, whose work was adapted for the German-speaking audience and further built upon by environmental thinkers William McDonough and Michael Braungart. Their work emphasized the importance of upcycling with the objective of maximizing the utility of materials, thereby reducing waste and promoting sustainability.

Fashion design is an intricate and creative profession that combines artistry, attention to detail, and understanding of trends to craft clothing and accessories. Fashion designers harness the power of design, aesthetics, and construction to transform fabrics into pieces of clothing and complementary accessories, adapting their creations to reflect cultural nuances, shifting trends, and contextual needs across various eras and regions. Designers within the fashion industry are tasked with the challenge of forecasting the changing tastes and preferences of consumers, often working long before these items hit the market. Their role is comprehensive, overseeing the development of the garment’s concept, palette, material selection, trimmings, and overall style. They strive to create garments that not only serve a functional purpose but also carry an artistic flair. While everyday wear typically adheres to a standard set of styles, fashion designers shine in creating distinctive and extraordinary attire for festive occasions and high fashion. Each fashion designer navigates between working on clothing, such as dresses, suits, pants, skirts, and an array of accessories like shoes, bags, and jewelry. They evaluate who will wear their designs and in what context, utilizing a broad spectrum of textiles, hues, prints, and design philosophies. While bespoke tailoring and haute couture focus on custom-made fashion for individuals, the modern industry is predominantly geared towards mass-market appeal and rapid production, often referred to as ready-to-wear or fast fashion. The fashion industry offers varied career paths for fashion designers. Some may work exclusively for a single brand as in-house designers, either individually or within a team, having their designs owned by the brand. Others opt for the freelance route, selling their creative outputs directly to fashion houses, retail stores, or clothing manufacturers, maintaining autonomy over their work.

For over two decades, the Victoria's Secret Fashion Show was a hallmark event in the world of fashion, serving as a glittering showcase for Victoria's Secret, the famed lingerie brand. The show became iconic for its blend of high fashion and entertainment, captivating viewers with extravagant themed lingerie, performances from A-list musicians, and appearances by the brand's exclusive models, known as the Angels. Gaining immense popularity, the annual extravaganza was a staple of American prime time television with broadcasts coinciding with Valentine's Day or the festive Christmas season, cementing its association with the times of celebration and romance. Hosting a roster of the most illustrious models, this fashion spectacle was observed by millions and was celebrated in various prestigious locations, from its home ground in New York to other cities like Cannes and Shanghai. Despite its famed status, the show faced increased scrutiny and criticism, eventually leading to its discontinuation in 2019. The uproar was partly due to controversies surrounding Edward Razek, one of the chief organizers, and increased awareness and sensibilities regarding women's rights and body image issues highlighted by the Me Too movement and fourth-wave feminism. Moreover, connections between L Brands' CEO and convicted sex offender Jeffrey Epstein played a role in its downfall. Sales and audience interest in Victoria's Secret had been waning, and by the time of its cancellation, it was clear the show was no longer resonating with the public as it once had. However, the brand sought to revitalize its image and recapture its audience, leading to the event's reimagining and relaunch in 2023 as a streamed Prime Video special titled "The Tour ‘23". This signalled a new chapter for the brand, looking to reclaim its position in the fashion world under a modernized outlook.